A Google Map citation is data about your business location that’s published across the web consisting of your business name, street address, city, and website URL. Your business citations typically appear in directories and other website resources that search engines use to determine the accuracy and relevance of your business location.
Citations are used to help rank your Google+ Local map listing by supplying Google with reputable sources of information about your business so Google can validate that your business exists, is legitimate and that what you have said about your business is accurate by providing information about your business from multiple sources.
To beat competitors at citations you need more high quality citations than your competitor. Whilst total numbers are important, it’s also crucial to bear in mind that the quality of the directory on which the citation is hosted is high and that the accuracy of the information that you enter is also paramount.
Keyword optimization (also known as keyword research) is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines on Google Maps to your website.
Keyword search optimization is a critical step in initial stages of Google Maps search engine marketing, for both paid and organic search. If you do a bad job at selecting your target keywords, all your subsequent efforts will be in vain. So it’s vital to get keyword optimization right.
Some of the keyword optimization benefits are:
Drive qualified traffic to your website: To drive searchers to your site, you must optimize for the keywords they’re searching for
Measure traffic potential: Analyzing the popularity of keywords helps you gauge the size of a potential online market.
Write effective content: By incorporating optimized keywords into your website content, you can connect instantly with potential customers and address their needs.
While phone calls are a great indicator of people who are interested in your business, requests for navigation and driving directions through Google Maps send even stronger behavioral signals that there are potential customers who want to see or visit your business.
Restaurants, stores, shops and other businesses with brick-and-mortar locations can greatly benefit from Google’s driving directions.
If Google Maps search engine knows the number of driving directions that have been executed, it can calculate how many reviews a business should be getting in order to rank well for certain keywords.
400+ Maps Citations
FIVE (5) SEO Driving Directions on Google Maps within 15KM (10 mile) radius
6500+ Maps Citations
Five (5) SEO Driving Directions on Google Maps WITHIN 30KM (20 miles) radius.
14,000+ Maps Citations
Ten (10) SEO Driving Directions on Google Maps within 65km (40 miles) radius
1 Google Maps Business (GMB) review
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